Chloe Pham

Chloe Pham is the innovative leader behind Papers & Pens (PNP). With an MBA from RMIT and nearly a decade of marketing experience, including 4 years as CMO for tech companies, she excels in scaling B2B SaaS businesses and driving creative solutions in the tech industry.

Chloe Pham

Blog by Chloe Pham (4)

What Is AI SEO & Why It Matters for B2B Marketing
8 min read
What Is AI SEO & Why It Matters for B2B Marketing

Traditional SEO is losing ground to AI search. Here's what AISEO means for B2B marketers — and what you need to change right now.

Market Positioning Strategy for Startups: The SWOT-to-Market Framework That Actually Works
B2B SaaS Content Marketing
4 min read
Market Positioning Strategy for Startups: The SWOT-to-Market Framework That Actually Works

Learn our SWOT-to-market framework that helped 50+ startups find winning market positions. Includes 3-week checklist + real case study with 340% lead growth.

How to Hire the Perfect SaaS Content Writer: 7 Critical Steps (+ Red Flags to Avoid)
B2B SaaS Content Marketing
13 min read
How to Hire the Perfect SaaS Content Writer: 7 Critical Steps (+ Red Flags to Avoid)

Most B2B SaaS companies are burning through content budgets faster than a server crash on Black Friday. They're hiring generalist writers who promise the world but deliver generic "business blog content" that sounds like it was written by someone who's never seen a SaaS dashboard, let alone understood the difference between ARR and MRR.

Are You Building a Content Library or a Content Landfill?
B2B SaaS Content Marketing
9 min read
Are You Building a Content Library or a Content Landfill?

Most B2B SaaS companies pile content like digital debris. Smart growth leaders build strategic content infrastructure that compounds over time. Here's how to tell the difference—and fix what's broken.

Podcast by Chloe Pham (1)

Building a Content Growth Engine, Not a Landfill
Building a Content Growth Engine, Not a Landfill

B2B SaaS companies can transition from content accumulation, which often results in a "content landfill," to strategic growth by shifting their fundamental approach to content, treating it as durable business infrastructure rather than disposable marketing material.

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